Yumify, with its chemical-free, clean-label, traditional-yet-modern portfolio, is perfectly positioned to lead this revolution. From makhanas to honey, juices to ghee, Yumify isn’t just selling products—it’s selling wellness, happiness, and a healthier India.
As families gather this festive season, Yumify stands as the brand that makes celebrations guilt-free, joyful, and full of love.
Choose Yumify. Because your family deserves purity, taste, and happiness.
The Fast-Moving Consumer Goods (FMCG) sector is the fourth-largest sector in India, covering everything from packaged foods, beverages, personal care, household items, to essentials consumed daily. The growth of FMCG has always been tied to consumer affordability, distribution networks, and government taxation policies.
In 2017, India rolled out one of the most significant economic reforms in its history — the Goods and Services Tax (GST). This uniform indirect tax structure subsumed a complex web of excise duty, VAT, service tax, and other state-level taxes into a single nationwide system. For FMCG companies, GST was a game-changer.
Before GST, FMCG companies struggled with:
Post-GST, FMCG players saw a consolidated tax regime, simplified supply chains, and cost savings that could be passed on to the end consumer.
But the story doesn’t end there. Alongside this regulatory shift, India’s consumers also started changing their preferences. From high-sugar, chemical-laden products, there is now an accelerated demand for clean-label, chemical-free, natural products. Consumers want health, convenience, and tradition—all rolled into one.
And this is where Yumify, a rising FMCG brand, fits perfectly. With a portfolio spanning Pulpyum Juices, Millet Meals, Makhanas, A2 Sahiwal Ghee, Tulsi Jungle Honey, Liquid Jaggery, Trail Mixes, Chocolates, and Snacks, Yumify is aligning with both GST-driven affordability and the consumer-driven health revolution.
Before GST, FMCG companies had to: